Diablo IV
The Challenge
Get both, fans of Diablo and new players, to try Diablo IV upon its release.
The Approach
Collaborate with a brand that has the same audience as Diablo.
The Execution
Develop a combo meal with Burger King to celebrate the launch of Diablo IV and get players to play the game directly from the Combo. Also, develop a series of ads inviting (and daring) people to try out the game.
Billboard by Lilith
Email e-vites for people signed up to Blizzard's newsletter.
Email e-vites for people signed up to Blizzard's newsletter.
Burger King's 'Meal From Hell' for hungry gamers who need more than a late night snack.
Social media post promoting BK's 'Meal From Hell' Combo.
Listen up.
“WANTED” posters include a QR code with a special audio message for those who dare to listen.
Art Director & Designer: Michelle Calderon
Copywriter: Andrea Jablonski