Duolingo Math
The Challenge
Encourage adults to improve math skills using Duolingo’s math app.
The Approach
Demonstrate how being good at math makes their world a better place.
Use real-life scenarios where being good at math
avoids negative consequences.
The Execution
Social media math meme.
We used the personalities of different Duolingo characters to showcase different math scenarios that relate to the real world.
Art Director & Designer: Michelle Calderon
Copywriter: Shelley Niquen